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Users will soon have a new feature that enables them to lessen the amount of AI-made media appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 thousand million content made with AI.

Testing and Rollout

This change is in a pilot phase over the following weeks before a global rollout. This shift aligns with a surge in content created by AI, driven by recent content generation software.

AI Content on Other Platforms

It has been noted that approximately 10% of the quickest rising content creators on a competing service primarily display clips produced artificially. A significant portion of this output is considered mass-produced AI material, a label for substandard, mass-produced content that is typically absurd or bizarre.

Our research shows that a lot of users like content created using AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a platform representative.

Volume and Proportions

The service disclosed that there are currently 1.3 billion videos on its network labeled as AI-generated. In total, more than 100 m media items are uploaded to the app daily, making AI-generated material a relatively small portion of its total content library.

Customizing Your Feed

Viewers will be able to limit or boost the volume of AI-generated videos they view by accessing the topic control feature in the app and choosing the AI content topic. Additional categories that are already be controlled under the setting encompass current affairs, clothing, aesthetics, and movement.

Platform Guidelines

TikTok’s rules oblige creators to tag “realistic” artificially created content, and it forbids malicious deepfakes of celebrities or critical incidents. Any realistic artificial content that is unmarked can be removed under its community policies.

In addition, the platform will from now on add an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This step is intended to help prevent users from seeking to bypass the tagging system.

AI Literacy Programs

TikTok is furthermore introducing a $2m educational fund for experts and organizations to produce educational content about ethical AI use. This program will support educational bodies specializing in training coding and technology.

Content Safety Approach

TikTok has supported its content review process, amid controversy over intentions to make redundant numerous safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its trust and safety team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. The company announced a significant reduction in shocking and graphic content handled by human moderators over the previous year due to intervention by its AI tools.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us operate efficiently.”